
 <section style="outline: 0px; font-family: &quot;Helvetica Neue&quot;, Helvetica, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 15px; letter-spacing: 1px; white-space: normal; line-height: 1.75em;">
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    据悉，本次核心变化有以下两点:
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    第一，新增品退率、差评率、投诉率指标定义：其中，品退率是指因商品品质或物流问题而退货的订单量占比。品退率=店捕商品品质、物流问题退货退款（包含退货退款+仅退款）订单量/T-15店铺支付订单量。差评率是指差评订单数占评价订单数的比例，即差评订单数/评价订单数。投诉率是指被投诉订单数占订单量比例，投诉率=（支付后14天内的差评工单量）/（T-15日支付日期订单量)。
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    第二，考核标准调整为“品退率、差评率、投诉率同时满足&lt;= 当月店铺考核目标”。
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   <p line="iysG" ql-global-para="true" style="outline: 0px; min-height: 1em; color: rgb(51, 51, 51); font-size: 15px; letter-spacing: 1px; text-align: center;"><img class="rich_pages wxw-img" data-ratio="0.8719512195121951" data-type="png" data-w="820" data-index="6" data-origin-display="" _width="677px" alt="图片" src="https://mmbiz.qpic.cn/mmbiz_png/uwiaKMJFNejxUy323toXsj8tMEmv5xPpPt8T6YiaTscKFo1OuJZcZssKoahiamW3CYoneQicbiagpJOWicrKWgNINZcg/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" data-fail="0" style="outline: 0px; vertical-align: bottom; display: initial; visibility: visible !important; width: 677px !important;"></p>
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新鲜、及时、重要的新媒体情报一网打尽

抖音电商发布《旗舰店商家考核规范》：新增品退率指标定义

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